So, they placed two eyes just below the letter, hinting an iconic BATMAN’s mask. A letter M hits a mask – the word literally starts with it, and shape brings associations, too. However, designers found another hidden opportunity. Obviously, the word itself is the main space. However, there’s another strategy, which lies in the clever use of negative space. Most designers do that and end up designing the main image without paying attention to its surroundings. It’s easy to think of a negative logo as a simple background for the image. Frames delimit borders of the visual, positive space is a section with an object, and negative space is everything that surrounds it. Whenever you are working on the design, you have three elements in the game – positive space, negative space, and the frame. Stick around if your question is “How to make a negative space logo”. In this guide, we’ll talk about how to design a negative space logo by playing around with letters and show 26 references, for each letter. We like to take inspiration from art, and negative logos are a good example. If done right, visuals get that artistic, luxury feeling, which is what so many brands are looking for now. It’s amazing how much effective use of the negative space influences the look and feel of a design. One of our favorite ones is a negative logo. Negative Space Shadow Drawing Instructionsįeel Free to edit the packet to suit your remote learning needs, but if you adapt my materials, please credit me and when sharing pictures of the results.There are many ways to make your design stand out. Students used this instruction packet to guide them in their work: We began our virtual class by watching this video that I made: If students didn’t have a bike, or just wanted to trace a different subject, they were free to do this lesson by casting shadows and tracing house plants, branches, or any object that created interesting areas of positive and negative space! Back inside, they were given three options for adding some color and/or tone to the areas of negative space, which further helped to define the shape of the bike itself, - the positive space. They had to trace around the shadow, within and around the components of the bike, paying careful attention to how those sunny spots were separate from one another. Using a flattened brown paper grocery bag as their drawing surface, students positioned a bicycle so that the shadow of the bike fell across the paper. This week’s remote learning assignment utilized an object most of my students have at home: a bicycle! As the spring days are getting warmer and sunnier, this lesson also got them outside in the fresh air… at least a bit!
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